Professional Indemnity Insurance for Advertising Agents

Why is professional indemnity insurance for Advertising Agents required?

As an Advertising agent, your client trusts you to attract customers to their business. But what happens if your client is not happy with the service that you have provided?

Despite your best intentions, things can go wrong. If this happens, you could find yourself liable for a claim on a professional indemnity insurance for advertising agents policy.

Advertising Agents are particularly vulnerable to claims of negligence for simple errors such as typos. Therefore, it is particularly important for an Advertising Agent to be on the correct policy wording that includes rectification and irrecoverable fees cover. It is important that you have the right cover for professional indemnity insurance, in order to correctly benefit from the cover provided .

Professional Indemnity policies normally require that a third party has already suffered a financial loss arising out of the negligent act, error or omission of the insured before a valid claim can be made.

In reality an Advertising Agent will normally be in a position to fix the problem before it ever becomes apparent to their client. The end result is no third party claim for damages and therefore, under most policy wordings, no valid Professional Indemnity claim.

For this reason, it is essential that a suitable media wording is bought that includes cover for rectification and irrecoverable fees – also referred to as ‘first party ‘ cover.

For further information on professional indemnity insurance for Advertising Agents, please contact our friendly team or click for online quote.